We follow the hub and spoke approach which places an owned digital asset, such as a website, at the centre of your online marketing campaigns. The principle being that all content distributed and promoted on the selected channels should provide users with a route back to your business’ main online hub, allowing greater control of what people see and interact with.
Using programmatic platforms like the Google Marketing Platform, LinkedIn Campaign Manager and the Facebook Audience Network we structure campaigns exactly as such, taking advantage of audience data to distribute content and reach the people we want via each channel.
We’re also big fans of direct marketing using first-party data on platforms such as Mailchimp that allow for more personalised communication with customers.