Who Dares was commissioned by RelyOn Nutec UK (formerly Falck Safety Services) in early 2018 to implement an initial 6-week trial of paid search promotions with the aim of boosting self-sponsor online course bookings.  This initial period of activity saw a demonstrable impact on the level of site activity and crucially, the number of site conversions.

After this successful trial and implementation period the decision was taken to extend the campaign throughout 2018 and now into 2019.

As part of the contract, Who Dares:

• Built the campaign.
• Worked with internal RelyOn Nutec teams to implement and install conversion tracking on relevant RelyOn Nutec digital assets.
• Built and introduced a real-time data dashboard of campaign stats.
• Managed the campaign including budget, ad creative amendments, technical strategy and optimisation